Subaru Crosstrek: Luxury Offroad Positioning

SUBARU IS LOOKING TO BUILD AWARENESS IN THE OFFROAD SEGMENT, SHIFTING TOWARDS THE LUXURY END OF THE MARKET

INSIGHT

Differentiate the brand from luxury competitors by focusing on unexplored terrain: complete peace of mind,already a cornerstone of Subaru’s branding based on the unique nature of its vehicles and heritage.

IDEA

It regenerates, relaxes and reconnects us with ourselves.
Adventure is our true comfort zone, where we can rediscover our certainties. This is why we need to be sure that we can experience it whenever we want.

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