COMMUNICATE ETICA SGR’S COMMITMENT TO RESPONSIBLE INVESTMENT VIA A CAMPAIGN FOCUSED ON THE DECISION NOT TO INVEST IN ARMS MANUFACTURERS
INSIGHT
A commitment to responsible investment should be concrete and tell a real story, and above all show the outcomes of its impact, transforming promise into identity.
IDEA
Turn one of the most famous children’s nursery rhymes into a course of action with a real-life impact, which as well as delivering outcomes can also convey a message of peace.
