CREATE BRANDED CONTENT FOR THE CHRISTMAS PERIOD, OPENNING UP A NEW CHANNEL FOR VISIBILITY.
INSIGHT
To sing while driving brings true peace of mind to be shared with those we love. Even more so during the Christmas period, a time when everyone comes together.
IDEA
To turn the most famous Christmas song, Jingle Bells, into a manifesto for the Subaru brand launching Subaru Italia’s Spotify channel: a new communication touchpoint to promote key values among the younger generations and the brand.
ON SPOTIFY, IT’S EASY
TO LOVE SUBARU
Subaru’s version of Jungle Bells is just the first track In a new branded playlist launching Subaru’s Spotify channel, ready to accompany every kilometre travelled by its brand lovers with a range of theme songs.
