Crédit Agricole: three deals one digital campaign

PROMOTE 3 DIFFERENT OFFERS, EACH WITH A DIFFERENT AND SPECIFIC TARGET GROUP: AN UNDER-25 ONLINE ACCOUNT, AN OVER-35 DEPOSIT ACCOUNT AND A MORTGAGE PRODUCT FOR PEOPLE OVER 45. ALL IN A SINGLE CAMPAIGN.

INSIGHT

Stand out in a sector that often speaks the same old language; it’s time to change that language.

IDEA

Music as a common language, with the various kinds of music used as targeting for a new narrative which, without shying away from financial terms, creates the banking world’s first offers presented in song.